McDonald’s Corporation – Company Overview and Analysis, 2023 Update
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McDonald’s Corporation Company Overview
Headquartered in Chicago, the US, McDonald’s Corporation (McDonald’s) is the largest quick-service restaurant (QSR) in the world. The company operates and franchises McDonald’s restaurants that serve a locally relevant menu of food and beverages worldwide.
McDonald’s Corporation is actively investing in themes such as online food delivery, robotics, easy & affordable, and supply chain management. Additionally, they are adopting advanced digital technology to enhance in-store customer experience. The McDonald’s Corporation company analysis report provides key findings based on market analysis and brand diversification by industry and geography.
Leading Regions | · North America
· Asia · West Europe · Latin America · Middle East and North Africa · Australasia · East Europe · Africa |
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McDonald’s Corporation Company Analysis by Regions
McDonald’s Corporation has operations in North America, West Europe, Asia, Australasia, Latin America, the Middle East and North Africa, East Europe, and Africa. North America generated the highest revenue in 2021, followed by West Europe. The US was the top market for the company. Affordability, convenience, and on-the-go factors offered by McDonald’s Corporation continue to fuel growth in North America. McDonald’s plans to further increase its operations in the region through marketing initiatives and more vegan and plant-based options on the menu.
Japan was the second-largest market for the company. It actively takes the initiative to build strong brand equity among Japanese consumers with particularly localized menu offers such as Sakura-themed food to celebrate the arrival of spring.
McDonald’s Corporation Company Analysis by Regions, 2021 (%)
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McDonald’s Corporation Company Analysis – Key Themes
McDonald’s Corporation is investing in the themes of e-commerce, supply chain, metaverse, ESG, and health & wellness.
E-Commerce: Previously McDonald’s offered home deliveries through third-party platforms like Uber Eats, Menulog, and Doordash. But now the food service retailer has launched its own McDelivery service in Australia through MyMacca’s application. The customers will now be able to place orders directly via the application. The initiative aligns with the company’s digital and delivery expansion plan.
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Scope
• McDonald’s generates the bulk of its revenue from North America, West Europe, and Asia in 2021_x000D_
• The quick service restaurant & fast-food industry is expected to grow across all regions_x000D_
• North America, Asia and West Europe to remain key regions for McDonald’s_x000D_
• The highest sentiment score recorded in May 2023
Key Highlights
- McDonald’s generated the bulk of its revenue from North America, West Europe, and Asia in 2021.
- The quick-service restaurant & fast-food industry is expected to grow across all regions.
- North America, Asia, and West Europe to remain key regions for McDonald’s.
- The highest sentiment score was recorded in May 2023.
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Table of Contents
Frequently asked questions
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Which was the highest revenue-generating region for McDonald’s Corporation’s operations?
North America generated the highest revenue for McDonald’s Corporation in 2021.
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Which country was the top market for McDonald’s Corporation?
The US was the top market for McDonald’s Corporation in 2021.
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What are the key themes that McDonald’s Corporation is involved in?
McDonald’s Corporation is involved in the themes of e-commerce, supply chain, metaverse, ESG, and health & wellness.
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